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28.9.07

File Under: Machinima for you and you and you

A Wired story about Microsoft and Blizzard setting forth new rules for use of its content in their licenses. More specifically relating to the creation of machinima. Overall, the new rules are pretty good for those looking to create content from these games.

Whatever you do, don't view these changes as an altruistic move. These machinimas, when well done, create buzz around the game, which in turn can create new sales. For Blizzard, the home brewed videos are love notes to and inside jokes about their favorite game, and makes the WoW community feel great about slapping down that monthly fee.

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